The South African SAFEhouse Association is an independent organization established by industry and is committed to communication with customers.
- We undertake assessment of sub-standard products and services and communicate the results to the market.
- Our communications are directed at the industry, distribution channels and the industry’s customer segments.
- We engage with the regulatory authorities on behalf of the collective membership
- We provide general information on electrical products and services.
- We assist members with guidance concerning regulatory issues & product selection.
- We assist members by warning their customers who may be contemplating using sub-standard products or services.
- We provide members with SAFEhouse and member co-branded promotion material.
- Members may use the SAFEhouse logo in their communications.
- Members’ logos are displayed in SAFEhouse’s advertising, mailers to over 5,700 recipients and in its website, enabling connection to members’ website and contact details.
- Members are required to accept the SAFEhouse constitution which commits them to dealing only in safe electrical products. This undertaking is a selling point for members when competing against non-members.