The South African SAFEhouse Association is an independent organization established by industry and is committed to communication with customers.

1. We undertake assessment of sub-standard products and services and communicate the results to the market.
2. Our communications are directed at the industry, distribution channels and the industry’s customer segments.
3. We engage with the regulatory authorities on behalf of the collective membership
4. We provide general information on electrical products and services.
5. We assist members with guidance concerning regulatory issues & product selection.
6. We assist members by warning their customers who may be contemplating using sub-standard products or services.
7. We provide members with SAFEhouse and member co-branded promotion material.
8. Members may use the SAFEhouse logo in their communications.
9. Members’ logos are displayed in SAFEhouse’s advertising, mailers to over 5,700 recipients and in its website, enabling connection to members’ website and contact details.
10. Members are required to accept the SAFEhouse constitution which commits them to dealing only in safe electrical products. This undertaking is a selling point for members when competing against non-members.